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Vadim Grigoryan is a distinctive and idiosyncratic creative director and luxury and culture brand strategist.
Born in Baku, Vadim studied robotics and received an MBA form INSEAD where he lead an award-winning strategic project for Diesel. He joined Pernod Ricard as marketing director for Eastern Europe, repositioning Ararat, Chivas Regal, Olmeca, Perrier-Jouët and Martell. His success prompted a move to Paris as an international Director of Creativity and Luxury for Pernod Ricard.
From Paris he oversaw Absolut’s return to the art world – arranging collaborations with the prestigious dOcumenta’13 and the Venice Biennale. The New York Times named one of Vadim’s led projects of the highlights of Art Basel. As the London based brand director for Royal Salute – Pernod Ricard’s most prestigious whisky brand - Vadim was overseeing the repositioning of the luxury blend using the same model.
Vadim currently consults brands and institutions, such as The Macallan, Ruinart, Moët-Hennessy, Cartier, Azulik eco-resort in Tulum, Group Coty, Evian Resort, Mugler, Hugo Boss or Art Basel, on art direction and creative strategy.
Vadim has written several case studies published by INSEAD andregularly lectures at INSEAD, ESSEC and Sorbonne. He is the author of Art Thinking, a book on the complex intersection of art and brands.
info@sorbone.apps.plana.ae
