Talk - “Art Thinking: The Intricacies of Corporate and Brand Patronage”

Date

Nov 20, 2025

Time

06:00 PM - 08:00 PM

Open for Public

Yes

Language

English

Venue

Robert de Sorbon Amphitheatre, SUAD Campus

Description

This talk will explore the themes of the book Art Thinking: Art, Meaning, and Brand Leadership. The event will feature a discussion with key figures from the luxury sector in the Emirates, highlighting concrete examples that reflect this innovative perspective and new approaches to communication and the interpretation of luxury goods.

The book invites readers to explore the intersection of art, luxury, and fashion brands, examining the role of brands as cultural agents and the potential of art to serve as a bridge between meaning and management. It offers practical guidance for developing strategic art initiatives, managing artist collaborations, and understanding the artistic process behind creativity.

Organised into four chapters and enriched with case studies, the book is informed by extensive experience, including popular webinars and courses delivered at leading business schools such as INSEAD and cultural institutions like the Sorbonne.

Event Speakers

France Desmarais

Partner, Brunswick Arts

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Vadim Grigoryan

Creative Director and Luxury and Culture Brand Strategist

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